Nintendo Wii has become a tough gadget to find these days. There are even facts of desperate parents paying over 500 Pound Sterling to get one. Is the shortage artificial or is Nintendo really not catching up with demand?
It is a well known fact that creating artificial shortage or more generally limiting something is a dirty but effective marketing tactic. This tactic works for sure. As soon as you limit or ban something altogether, people will do everything to acquire it. Lord Chesterfield once said: "The way to love anything is to realize that it might be lost".
We have seen toy manufacturers resorting to this method many times. There even have been some very loud cases in the USA. Will Nintendo face this? No one knows. What we know for sure is that the company officials have denies any kind of PR-ing of or manipulation with artificial shortage. Moreover, according to them, the company is working at maximum capacity producing 1.8 million units per month.
On the one hand, if it is proved that the shortage is artificial and the company is PR-ing it, Nintendo may face serious trouble. On the other hand, if the shortage is a result of the company not being able to satisfy the demand, this may seriously affect Nintendo's business as well.
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There has been 2 Responses to 'WANTED!!! Nintendo Wii !!!' so far
Anonymous
Wii HD coming in 2010, claims mole... Netflix-for-Wii too!
Anonymous
How do I get the playstation 3 to connect to the internet....I've hooked up the ethernet cable from my computer to the ps3 and had the ps3 run an internet connection scan with no luck....It always displays connection failed....Please help.
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